Editor & Audience Strategist

CONZPRETI

I've spent 15+ years building editorial operations across digital, international, and social media platforms — from launching multiple BuzzFeed international editions to leading high-traffic verticals at Business Insider. I work in English, Spanish, and Portuguese.

Conz Preti

THE STORY
BEHIND
THE BYLINE

I don't just edit stories — I make them go viral.

I've built editorial operations from the ground up and scaled them across borders: founding multiple BuzzFeed international editions, developing audience strategy at Netflix, and now serving as Deputy Editor at Business Insider, where I lead a team covering everything from health and relationships to college life and culture.

I'm also the author of Too Pregnant To Move and a contributing voice in 100 Diverse Voices on Parenthood. I work in English, Spanish, and Portuguese, and I specialize in the kind of storytelling that travels — across languages, cultures, and platforms.

Originally from Argentina, I've lived all over and somehow ended up in Maine with three kids under 8 and two very opinionated dogs. I hold a Master's in Digital Journalism from Columbia University and a BA in Communications from Universidad de San Andrés.

15+ Years in digital media
3 Languages (EN / ES / PT)
6 International markets launched
3 Major publications led

THE CLIPS

THE RÉSUMÉ

Skills

Audience development Content strategy Vertical launches Feature editing Freelancer management Distributed team leadership International operations Editorial translation Social media strategy Google Analytics Facebook Insights CMS platforms English Spanish Portuguese

Experience

Deputy Editor Jun 2024 – Present

Business Insider

Overseeing editorial strategy and daily operations across multiple high-traffic verticals. Manages and develops a distributed team of editors and correspondents, expanding coverage into college, retirement, and relationships.

Senior Editor Jul 2022 – Jun 2024

Business Insider

Directed editorial expansion into new verticals. Managed a team of 4 editors and correspondents, delivering consistent top-performing stories and surpassing traffic goals quarter over quarter.

Editor May 2021 – Jun 2022

Business Insider

Rebuilt the Parenting and Health section from the ground up. Grew section pageviews 2× month-over-month from day one.

Content Consultant, Netflix Family Mar 2019 – Apr 2021

Netflix

Developed original content strategies to build audiences around flagship titles including Stranger Things. Collaborated with internal teams at Netflix HQ on audience development for family and youth programming.

Translator & Localization Specialist 2019 – Present

Freelance — BuzzFeed, Bustle, Sundance, Elite Daily & others

Editorial translation and localization in English, Spanish, and Portuguese — specializing in preserving tone, humor, and cultural context across languages.

Regional Director, Americas Feb 2015 – Apr 2019

BuzzFeed

Spearheaded launches of BuzzFeed Canada (10-person team), BuzzFeed Mexico (25-person team), and BuzzFeed Spain (5-person team). Launched an international affiliate program across 6 markets.

Founding Editor Aug 2013 – Feb 2015

BuzzFeed

Launched BuzzFeed Brasil and BuzzFeed en Español, overseeing teams of 35 and 5 respectively. Edited content across three languages.

Social Media Director Aug 2011 – Jul 2013

Fusion Media Group

Built Fusion's social media presence from zero for a first-of-its-kind Latino-focused US media brand. Designed and rolled out a social media training program for a newsroom of hundreds.

LET'S WORK
TOGETHER

Open to freelance assignments, editorial consulting, translation projects, and full-time opportunities. The best way to reach me is by email.