Editor & Audience Strategist
I've spent 15+ years building editorial operations across digital, international, and social media platforms — from launching multiple BuzzFeed international editions to leading high-traffic verticals at Business Insider. I work in English, Spanish, and Portuguese.
I don't just edit stories — I make them go viral.
I've built editorial operations from the ground up and scaled them across borders: founding multiple BuzzFeed international editions, developing audience strategy at Netflix, and now serving as Deputy Editor at Business Insider, where I lead a team covering everything from health and relationships to college life and culture.
I'm also the author of Too Pregnant To Move and a contributing voice in 100 Diverse Voices on Parenthood. I work in English, Spanish, and Portuguese, and I specialize in the kind of storytelling that travels — across languages, cultures, and platforms.
Originally from Argentina, I've lived all over and somehow ended up in Maine with three kids under 8 and two very opinionated dogs. I hold a Master's in Digital Journalism from Columbia University and a BA in Communications from Universidad de San Andrés.
I Owe $2,500 for My Miscarriage
A candid personal essay on the financial and emotional cost of pregnancy loss in the US healthcare system — a story that resonated with thousands of readers.
↗ Business Insider · September 2021 EditedMy Toddler Came Out as Trans at Age 4. He's So Much Happier Now.
An anonymous parent's moving account of their child coming out as transgender at four years old, and what it taught their family about listening and love.
↗ Business Insider · December 2025 WrittenI Got My Kids a Landline. They Organized an Entire Snow Day Without Me.
A corded phone on the office wall became an unlikely portal to independence — a radical parenting experiment in the age of smartphones.
↗ Business Insider · May 2026 EditedLong-Term Elder Care Costs Five Figures a Month. These Families Moved to Mexico.
As US assisted living costs soar past $10,000 a month, a growing number of families are relocating elderly relatives to Mexico for more affordable — and often high-quality — care.
↗ BuzzFeed en Español EditedCómo es mi vida sexual desde que me enteré que tengo VIH+
Un recorrido íntimo y sin disculpas por la sexualidad y la vida de alguien que vive con VIH — tan solo viviendo. (Spanish)
↗ Business Insider · November 2023 EditedMillennials Say Their Boomer Parents Abandoned Them
Millennial parents are raising kids without the grandparent support they grew up with — because their Boomer parents are too busy traveling to help out.
↗ Business Insider · March 2026 WrittenI Threw My Kid a Drop-Off Birthday Party at a Restaurant
A personal essay on the social anxiety and liberation of hosting a kids' party where the parents aren't invited — and why it was worth it.
↗ BuzzFeed en Español EditedTodo menos gorda
Una ensayo personal sobre el peso de las palabras — y cómo la identidad de una mujer va mucho más allá de su cuerpo. (Spanish)
↗ Business Insider · January 2026 WrittenI've Had Gel Nails for Decades. I Finally Went Bare.
After years of manicures, the author tries builder gel — and then nothing at all — and reckons with what her nail habits really cost her.
↗Business Insider
Overseeing editorial strategy and daily operations across multiple high-traffic verticals. Manages and develops a distributed team of editors and correspondents, expanding coverage into college, retirement, and relationships.
Business Insider
Directed editorial expansion into new verticals. Managed a team of 4 editors and correspondents, delivering consistent top-performing stories and surpassing traffic goals quarter over quarter.
Business Insider
Rebuilt the Parenting and Health section from the ground up. Grew section pageviews 2× month-over-month from day one.
Netflix
Developed original content strategies to build audiences around flagship titles including Stranger Things. Collaborated with internal teams at Netflix HQ on audience development for family and youth programming.
Freelance — BuzzFeed, Bustle, Sundance, Elite Daily & others
Editorial translation and localization in English, Spanish, and Portuguese — specializing in preserving tone, humor, and cultural context across languages.
BuzzFeed
Spearheaded launches of BuzzFeed Canada (10-person team), BuzzFeed Mexico (25-person team), and BuzzFeed Spain (5-person team). Launched an international affiliate program across 6 markets.
BuzzFeed
Launched BuzzFeed Brasil and BuzzFeed en Español, overseeing teams of 35 and 5 respectively. Edited content across three languages.
Fusion Media Group
Built Fusion's social media presence from zero for a first-of-its-kind Latino-focused US media brand. Designed and rolled out a social media training program for a newsroom of hundreds.
Open to freelance assignments, editorial consulting, translation projects, and full-time opportunities. The best way to reach me is by email.